We believe in the power of connection.
Culture shapes conversations, influences markets and brings people together. Yet the people and communities driving it aren't always recognised, represented or connected to the opportunities they help create.
Too often, visibility depends on who already knows your name. Communities are described as hard to reach when the real challenge is a lack of understanding, trust and meaningful relationships.
First Name Basis exists to work differently.
We're a cultural strategy, communications and connections agency bringing people, brands and opportunities together across entertainment, business and culture.
We help founders and talent build their reputations and tell their stories. We help brands and institutions understand and engage communities with credibility. And we create connections across industries, markets and cultural networks that might not otherwise meet.
Our expertise is rooted in African diaspora and Black British cultural and commercial networks, especially where entertainment, entrepreneurship, media and brands meet. Our specialism is understanding, and connecting across, communities.
Because being known matters. But being understood, valued and connected can change what's possible.
Clarity. Credibility. Connection.
Clarity.
Understanding the people, objectives, audiences and cultural context.
Credibility.
Building the story, reputation and trust that make meaningful engagement possible.
Connection.
Creating relationships, partnerships and experiences that turn strategy into opportunity.
Korrine Sky.
Korrine Sky is a cultural strategist whose work spans talent, live entertainment, media, partnerships and community building. Her experience includes The Executive Branch, Timaya Day at indigo at The O2, Unity Cup 2026 and Dr King SMADE, with press placed across the BBC, CNN, Sky News, ITV, The Independent and ELLE.
She founded First Name Basis to bring that work into one agency, built to grow with a wider network of specialists, so strategy, communications and relationships sit together.
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