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first name basis.

Relationship-led PR, Partnerships & Experiences

Your name, in the right company.

We help founders, artists, brands and organisations get seen, build valuable relationships and open doors.

Tell us what you need Explore our services

Timaya Day, indigo at The O2, London

Good connections start somewhere.

01

I need media coverage

02

I need the right connections

03

I need VIP access

04

I need to reach a community

05

I'm launching something

06

I want to build my profile

Four ways we can help.

01

PR, Media & Reputation

Be known for the right reasons.

Explore PR, Media & Reputation
02

Partnerships & Connections

The right relationship can change everything.

Explore Partnerships & Connections
03

Access & Experiences

Some experiences are better with the right connections.

Explore Access & Experiences
04

Culture & Community

Reach people by understanding them.

Explore Culture & Community
Korrine Sky, founder of First Name Basis

Why First Name Basis

Relationships are our business.

We don't simply know people. Founder Korrine Sky leads every relationship personally, bringing in the right specialists for each brief, across entertainment, media, business, hospitality and international markets.

Meet First Name Basis

A little name dropping.

All work
Fans in Zimbabwe colours filling the stands at Unity Cup 2026

Founder experience · Sport, culture & live

Unity Cup 2026

Unity Cup · Official entertainment partnership, led as CEO of SMADE Group

The outcome
17 artists delivered across four nations, 11M+ reach on the official channels and 628+ guests across three after-parties. A tournament that felt like a cultural event rather than a fixture list.
Read the case study
The four-woman panel on the LEGACY stage at The Exec Branch Annual Conference

Founder experience · Community, conference & membership

Exec Branch 2026: LEGACY

The Executive Branch · Narrative, programme and partnerships for the fifth-anniversary conference

The outcome
650+ delegates across the Zimbabwe and UK editions, the UK conference sold out at 190 tickets, and a companion app and membership launched as the next chapter.
Read the case study
Winston Leather luxury leather goods from the Chelsea pop-up collection

Founder experience · Luxury & fashion

Winston Leather

Winston Leather · Strategy, press and promotion for the first London pop-up

The outcome
A first London retail moment with its own story attached, and the Amagu line launched at the showcase.
Read the case study
See the full portfolio

Founder press placements: BBC, CNN, Sky News, ITV, ELLE, BBC 1Xtra, Capital XTRA, Rolling Stone, The Independent, Deeds Magazine.

Founder press placements

Selected media placements and coverage secured through our founder's professional work.

The rooms we work in.

The right story, the right relationship, the right insight. We bring them together, across industries, communities and borders.

Our work has put Nigerian, Zimbabwean, Jamaican and Indian supporters in one stadium,and helped a Kano tannery’s first London pop-up get noticed.

Different worlds. Shared possibilities.

Timaya performing to a packed crowd at indigo at The O2, London

Music & Entertainment

Portrait of founder Ruth Kudzai

Founders & Entrepreneurship

Guests at an Airbnb brand experience

Brands & Consumer Culture

A warmly lit room of guests at The Executive Branch conference

Communities & Cultural Organisations

Timaya on stage under stage lights at Timaya Day, indigo at The O2

Events & Experiences

From conversation to opportunity.

  1. 01

    First, we get to know you.

  2. 02

    Then, we connect the dots.

  3. 03

    And we make it happen.

Let's make the right connections.

Tell us what you're working on and we'll help you figure out the next move.

Tell us what you need