Expertise
Cultural Strategy & Engagement.
Understand the culture before you speak to it.
What it solves
Audiences described as hard to reach, campaigns that land as tokenistic, and engagement that ends when the budget does.
Brands, agencies and institutions engaging culturally influential communities.
Sound familiar?
- A community matters to your goals but you don't have the relationships
- Past campaigns felt like they were talking at people
- You need credible input before you launch
What you can commission.
- Cultural insight
- Community mapping
- Audience engagement
- Consultation
- Culturally relevant campaigns
- ·Cultural insight briefings
- ·Community and stakeholder maps
- ·Engagement and consultation plans
- ·Campaign concepts reviewed for cultural relevance
- ·Introductions to community voices and organisations
Ways to work together.
Strategy & Advisory
Focused insight, positioning and strategic direction.
Projects & Campaigns
Defined campaigns, partnerships, launches and activations.
Ongoing Agency Support
Retained communications, cultural advisory and relationship development.