Founder experience · Community & brand story
The Executive Branch.
One brand story for a professional members' community, carried through to the LEGACY stage.
- Client or organisation
- The Executive Branch
- Result
- 16,000+ members
Projects marked Founder experience were led or contributed to by founder Korrine Sky before First Name Basis, in previous roles or through other organisations.
What was the challenge?
Give a large, fast-growing members' community a single story that works for members, partners and the public.
What was the involvement?
Brand story, partnerships and the LEGACY event.
What was done?
A clear narrative for the community, carried through partnerships and onto the LEGACY stage, so the brand and the experience said the same thing.
What happened as a result?
A community of more than 16,000 members, with LEGACY as its flagship moment.