Founder experience · Fashion
Africa Fashion Week London 2025.
Two runway shows, each given a press story and a content trail.
Client or organisation
David Wej and Mary Martin London
Year
2025
Founder's role
Talent booking, press and content direction
Credit
Founder experience
The brief
Support two shows at Africa Fashion Week London 2025: David Wej and Mary Martin London.
The challenge
Make each collection travel beyond the venue, rather than ending when the lights went down.
The approach
Give each show its own story: the David Wej moment placed inside the wider conversation about African dandyism and menswear.
The delivery
- Facilitated the booking that put Dr King SMADE on the David Wej runway.
- Press strategy and outreach before and after both shows.
- Content capture and direction from fittings and backstage to the runway.
- Post-show rollout for Mary Martin London.
The outcome
Two shows documented properly, with content libraries both brands kept using.
- 2
- Runway shows
Projects marked Founder experience were led or contributed to by founder Korrine Sky before First Name Basis, in previous roles or through other organisations.