Founder experience · Sport, culture & live
Unity Cup 2026.
Communications for an international football tournament bringing diaspora nations and their fans to The Valley.
- Client or organisation
- Unity Cup
- Result
- 11M+ reach
- Result
- 4.3M+ combined PR audience
Projects marked Founder experience were led or contributed to by founder Korrine Sky before First Name Basis, in previous roles or through other organisations.
What was the challenge?
Take a tournament built around African and Caribbean diaspora football beyond sports pages, and reach the communities it was made for.
What was the involvement?
PR for Unity Cup 2026 at The Valley.
What was done?
A campaign that told the story through culture as well as sport, connecting the tournament with music, community and mainstream media audiences.
What happened as a result?
More than 11 million in reach, with a combined PR audience of over 4.3 million.