Founder experience · Founder profile & reputation
Dr King SMADE.
From promoter to cultural architect: repositioning a founder's public profile.
- Client or organisation
- Dr Adesegun Adeosun Jnr
- Result
- Founder of SMADE Group
Projects marked Founder experience were led or contributed to by founder Korrine Sky before First Name Basis, in previous roles or through other organisations.
What was the challenge?
Move a founder's public profile on from promoter to the business and cultural leader he had become.
What was the involvement?
Founder positioning and profile.
What was done?
A repositioned narrative built around his work as founder of SMADE Group, carried through press and public appearances.
What happened as a result?
A public profile that reflects his role as founder of SMADE Group.