first name basis.
Founder experience · Music & live

Timaya Day.

A headline show for one of Afrobeats' most enduring artists at indigo at The O2.

Timaya Day
Client or organisation
Timaya
Result
Sold out at indigo at The O2

Projects marked Founder experience were led or contributed to by founder Korrine Sky before First Name Basis, in previous roles or through other organisations.

What was the challenge?

Turn a single London show into a moment for the artist's UK fanbase and the wider culture.

What was the involvement?

PR for Timaya Day at indigo at The O2.

What was done?

Show publicity across music and culture media, with community and talent relationships building anticipation ahead of the night.

What happened as a result?

Sold out at indigo at The O2.