MAKO Studios.
A studio given a brand, a network and a door policy.
Client or organisation
MAKO Studios
Year
2025
Founder's role
Consultant, advisor, brand designer and talent booker
Credit
Founder experience
The brief
Advise a creative studio and cultural space on its positioning, identity and how it makes money between projects.
The challenge
Work that started with the identity ended up touching the partnerships, the talent in the building and the way the room is filled.
The approach
Give the studio a brand that holds up in front of partners, then bring in brands and talent with a credible reason to be there.
The delivery
- Consulting on positioning, offer and revenue between projects.
- Brand identity: logo, type system and rules.
- Partnership with boohooMAN, launching three YouTube series: You're Lying, Are You Even Real and Home Turf.
- Talent booking for sessions, shoots and events.
- PR and guest list, shaping who is in the room and who writes about it.
The outcome
A studio with a brand that holds up in front of partners, a booking pipeline for talent and three YouTube series launched with boohooMAN.
- 3
- YouTube series with boohooMAN
Projects marked Founder experience were led or contributed to by founder Korrine Sky before First Name Basis, in previous roles or through other organisations.