Ruth Kudzai.
An authority platform that carries her into rooms she is not in.
Client or organisation
Ruth Kudzai, founder of The Executive Branch
Year
2026
Founder's role
Brand strategist, web designer and creative director
Credit
Founder experience
The brief
Give a founder, speaker and podcast presenter a public position as clear as her expertise.
The challenge
The expertise was already there. What was missing was positioning it could travel with.
The approach
Name the territory she owns in career and leadership, then make every touchpoint match it: site, shoot and community.
The delivery
- Personal brand strategy and thought-leader positioning.
- Website design and build, ruthkudzai.co.uk.
- Art direction for a brand shoot matching the new chapter.
- Community growth strategy and podcast launch support.
The outcome
10X audience growth and five sold-out events, supported by clear thought-leader positioning in career and leadership, an owned site and brand system.
- 10X
- Audience growth
- 5
- Sold-out events
- 1
- Owned site and brand system
- Podcast
- Launch support
Projects marked Founder experience were led or contributed to by founder Korrine Sky before First Name Basis, in previous roles or through other organisations.