Zimbabwe Diplomatic & Cultural Mission.
Culture, faith and diplomacy moved as one delegation.
Client or organisation
SMADE Group x Nyaradzo Group x AfriLegacy
Year
2025
Founder's role
Managing Director, SMADE Group; strategic lead
Delivered through
SMADE Group
Credit
Founder experience
The brief
A nine-day mission across Harare, Kariba and Victoria Falls, 28 October to 7 November 2025, hosted by Nyaradzo Group in partnership with AfriLegacy.
The challenge
Hold partners, government meetings, creative exchanges and media together across three regions so the trip produced lasting relationships, not photo moments.
The approach
Build the partnership first, then a narrative and content plan for each day so every meeting also became a story for regional and international audiences.
The delivery
- Partnership with Nyaradzo Group and AfriLegacy, from first conversation to signed delivery.
- Meetings with the Deputy Minister of Youth, Sport, Arts and Recreation and the Minister of Tourism and Hospitality.
- Creative exchanges at the National Gallery of Zimbabwe, Jah Prayzah Studios and Mbare.
- Afro-tourism programme in Kariba and Victoria Falls with the Zimbabwe Tourism Authority.
- Media across ZBC News, The Herald, HMetro and others, plus the impact report.
The outcome
1.7M+ organic impressions in ten days, 12 to 18% average engagement, and frameworks set for future Southern African missions.
- 1.7M+
- Organic impressions in 10 days
- 169K
- Views, top film
- 9 days
- Three regions
Projects marked Founder experience were led or contributed to by founder Korrine Sky before First Name Basis, in previous roles or through other organisations.